Application
This unit of competency describes the skills and knowledge required to develop and manage a community based marketing supply chain.
All work must be carried out to comply with workplace procedures, work health and safety, animal welfare and biosecurity legislation and codes, and sustainability practices.
This unit applies to rural enterprise managers who develop and manage marketing strategies and systems within a community based marketing scheme to meet desired production and business outcomes.
This unit applies to individuals who take responsibility for their own work and for the quality of the work of others within know parameters and use discretion and judgment in the selection, allocation and use of available resources.
No occupational licensing, legislative or certification requirements are known to apply to this unit at the time of publication.
Elements and Performance Criteria
Element | Performance criteria |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Evaluate the suitability of different community marketing options for farm products | 1.1 Research and document non traditional selling options 1.2 Identify different community marketing models applicable to the farm system 1.3 Identify key input supply chain steps and stakeholders and relevant certification requirements 1.4 Evaluate different options |
2. Determine the marketing chain processes to participate in the selected community marketing schemes | 2.1 Research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain 2.2 Document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements 2.3 Document traceability requirements of the marketing chain |
3. Determine appropriate community marketing strategies for farm products | 3.1 Identify communities that have a potential relationship with the farm system 3.2 Document the characteristics and values of the identified communities 3.3 Match community characteristics and values to farm system 3.4 Establish and document market specifications to meet community expectations 3.5 Identify and document appropriate community marketing strategies 3.6 Identify and assess risks in strategy |
4. Establish product marketing chain requirements to meet marketing options | 4.1 Map required steps in marketing chains to supply identified market 4.2 Establish farm business requirements for each step in marketing chain 4.3 Establish compliance requirements at each step in marketing chain 4.4 Develop record keeping requirements for each step in marketing chain |
5. Develop and document a community based marketing plan | 5.1 Document required processes for the chosen enterprises and production systems 5.2 Identify and document marketing targets 5.3 Identify the key factors that differentiate product 5.4 Develop and document a promotion plan 5.5 Collate customer feedback and use to improve market outcomes |
Evidence of Performance
The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.
The candidate must provide evidence that they can:
research and evaluate the suitability of different community marketing options for farm products
research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain
document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements
establish and document market specifications meet community expectations
establish product marketing chain to meet marketing options
establish farm business requirements for each step in the marketing chain
establish compliance requirements at each step in the marketing chain
conduct record keeping requirements for each step in the marketing chain
develop and document a community based marketing plan
develop and document a promotion plan
collate customer feedback and use to improve market outcomes
Evidence of Knowledge
The candidate must demonstrate knowledge of:
applicable federal, state or territory legislation, regulations, standards, codes of practice and established safe practices relevant to the full range of processes in selling produce through community based markets
relevant legislation and regulations relating to work health and safety
organic certification systems and standards
rural produce marketing and presentation
organisation policies and procedures related to supply chain management, purchasing, and contracting and tendering
characteristics and composition of farm business marketing plans
characteristics of community marketing schemes and the steps within a farm produce supply chain
product knowledge related to goods and services required by the organisation
ways to build trust and collaboration as opposed to competition
business terms and conditions for purchasing, tendering and contracting
ethical behaviour
established communication channels and protocols
procedures for operating electronic communications equipment
procedures for recording and reporting workplace information and completing relevant documentation
Assessment Conditions
Competency is to be assessed in the workplace and/or a simulated environment that accurately reflects performance in a real workplace setting.
Assessors must satisfy current standards for RTOs.
Foundation Skills
Foundation Skills essential to performance are explicit in the performance criteria of this unit of competency.
Range Statement
Sectors
Organic Production (ORG)